In 2011, Snickers needed a campaign to communicate their new strategy
« You’re not you when you’re hungry » in France .
This outdoor campaign was illustrated by Am I Collective.
NB: The last print is in braille.
Bronze Lion in Cannes 2011.
Epica Silver 2011.
« You’re not you when you’re hungry » in France .
This outdoor campaign was illustrated by Am I Collective.
NB: The last print is in braille.
Bronze Lion in Cannes 2011.
Epica Silver 2011.
![](https://cdn.myportfolio.com/be34a13a-1b24-4750-b673-12082c4375f1/25616d7d-729f-4900-9799-387d86f660a5_rw_1920.jpg?h=6435b845b263ea2a56b326f6ff440239)
![](https://cdn.myportfolio.com/be34a13a-1b24-4750-b673-12082c4375f1/93cd52d9-91dd-4fba-a542-3894b03d855d_rw_1920.jpg?h=d222dcf190552db81df893887cc93d97)
![](https://cdn.myportfolio.com/be34a13a-1b24-4750-b673-12082c4375f1/f0389ccb-ffe6-4aaa-9e23-25980167532a_rw_1920.jpg?h=f95862d6820a04181240c58a7324d640)