On weekdays, easy solutions like express delivery or ready-to-eat meals have taken precedence over the pleasure of cooking. To serve as a reminder that an accessible alternative exists to regain the pride of "homemade" cooking, we created an activation campaign that parodies the visual codes and flagship slogans of the actors dominating our evenings: delivery apps, supermarkets, and fast-food chains.
Agence : Greg&Victor
Directeurs de création : Greg&Victor
Concepteur-rédacteur : Grégory Tortes
Directeur artistique : Victor Mutel
Réalisateur: Benjamin Malherbe
Production : Fastprod