As the leader in meal kits, HelloFresh points out that today—amid deliveries, ready-made meals, and fast-paced lifestyles—dinner is losing its value as a moment of sharing. Solutions meant to simplify our meals have gradually erased this essential dimension. The brand reworks the visual codes of the players that dominate our evenings—delivery apps, supermarkets, and fast food—by infiltrating urban spaces. Cargo bikes and vehicles are rebranded with messages inspired by these brands, deliberately offbeat.Serving as mobile advertising, they become a tactical display without paid media, highlighting our promise: rediscovering the pride of homemade cooking. To reinforce the idea, we directly engage passersby with shopping bags featuring our reimagined messages.
Agence : Greg&Victor
Directeurs de création : Greg&Victor
Concepteur-rédacteur : Grégory Tortes
Directeur artistique : Victor Mutel
Réalisateur: Benjamin Malherbe
Production : Fastprod
